About Us

ExoticDirect have been insuring birds, mammals and reptiles for over 20 years. As part of Brooks Braithwaite (Sussex) Ltd, ExoticDirect pride themselves on offering flexible insurance, with a range of cover levels to suit your budget and requirements.

At ExoticDirect we’ve seen some changes in exotic pet ownership over the years, and these have reflected the changes in pet ownership within the United Kingdom.

We’ve seen an increase in the insurance of exotic pets such as Parrots, Tortoises, Bearded Dragons, Gecko’s and Corn Snakes as well as Ferrets and Pygmy Hedgehogs.

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Microchipping and Insuring your Pet

Did you know that other than cats and dogs, parrots and tortoises are also popular pets to be microchipped? This is because of their value, legislation (for tortoises held for commercial purposes) and their ‘roaming abilities’!

Insurance of these particular pets along with microchipping can form an important part of responsible pet ownership, offering real peace of mind benefits.

Here are some interesting statistics regarding our most popular large birds and tortoises to be insured with ExoticDirect during 2014*

Large bird:

  1. African Grey’s top the bill as the most popular large bird to be insured during 2013
  2. Blue and Gold Macaw’s were the second most popular
  3. Blue Fronted Amazon’s were the third most popular


  1. The Horsefield Tortoise was the most popular tortoise to be insured
  2. Hermanns Tortoise was next most popular
  3. Spur Thighed Tortoise came in as the third most popular

And with the average claim paid for a large bird being £481.01 and for a tortoise being £288.77 insurance really can be valuable!

A range of insurance options are available for large birds, tortoises and other birds, mammals and reptiles. For a no obligation quote visit www.exoticdirect.co.uk/tracer.

Did you know?

  • In 2014 birds were the 7th most popular pet in the United Kingdom, with an estimated 1 million being kept as pets. That’s 1.4% of UK households (Source: Pet Food Manufacturers Association, 2014).
  • The shell of a tortoise not only protects the tortoise but also absorbs heat from the sun. This keeps the tortoise warm for longer than other reptiles (Source: British Chelonia Group, 2014). (Source: Originally appeared in Leicester Tortoise Society Newsletter, published in British Chelonia Group, 2014).

Pet Food Manufacturers Association (2014) Pet Population 2013 www.pfma.org.uk/pet-population
British Chelonia Group (2014) Know Your Tortoise www.britishcheloniagroup.org.uk/caresheets/know